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Marketing | Nepal | HSEB XII

Introduction

The Higher Secondary Education Board's curriculum for Grade XII Marketing is designed to "introduce the students to the modern marketing concept; impart knowledge on the key elements of marketing; impart foundation knowledge in relation to marketing functions performed business organizations; and, make the students familiar with some of the emerging issues and tools of marketing.." 

 

Curriculum

Introduction to Marketing - Components of marketing - Marketing function - Marketing environment - Product - Pricing - Distribution - Promotion - Emerging issues in marketing.

Book 

Prescribed References

Armstrong, G.M., and P.J. Kotler. Marketing: An Introduction. Pearson Education, Limited, 2011. http://books.google.com.np/books?id=WXxmtwAACAAJ.
Sherlekar, S.A. Modern Marketing: A Manual of Marketing, Salesmanship and Advertising. Himalaya Publishing House, 1996. http://books.google.com.np/books?id=MaGkkgEACAAJ.